{"title":"Soft Cream Carpets","description":null,"products":[{"product_id":"velunessa","title":"Velunessa","description":"\u003ch2\u003eVelunessa Plush Shaggy Rug\u003c\/h2\u003e \u003cp\u003eThe \u003cstrong\u003eVelunessa Plush Shaggy Rug\u003c\/strong\u003e is defined by its exceptionally soft, flowing texture and warm ivory tone. Rather than relying on a printed or geometric pattern, its character comes from the dense, feathery pile that creates subtle natural variation across the entire surface.\u003c\/p\u003e \u003cp\u003eHandcrafted by skilled Indian artisans using \u003cstrong\u003epremium New Zealand wool\u003c\/strong\u003e, Velunessa features a deep, plush shaggy construction designed to provide a soft and comfortable feel underfoot. Its cloud-like texture adds warmth and depth while maintaining a clean, understated appearance.\u003c\/p\u003e \u003ch2\u003eCloud-Like Shaggy Texture\u003c\/h2\u003e \u003cp\u003eThe defining feature of Velunessa is its long, fluffy pile. The dense fibres create a soft, flowing surface with gentle tonal variation, giving the rug a naturally rich appearance without introducing a formal pattern.\u003c\/p\u003e \u003cp\u003eThe longer fibres also create a relaxed, tactile character that works especially well in interiors where comfort and texture are central to the design.\u003c\/p\u003e \u003ch2\u003eWarm Ivory Colour\u003c\/h2\u003e \u003cp\u003eVelunessa uses a warm ivory and soft cream palette that creates a calm and versatile foundation. The subtle variation between individual fibres prevents the surface from appearing completely flat while preserving its neutral character.\u003c\/p\u003e \u003cp\u003eThe colour works beautifully with white furniture, beige upholstery, natural timber, black accents, soft grey décor, and warm contemporary interiors.\u003c\/p\u003e \u003ch2\u003ePremium New Zealand Wool\u003c\/h2\u003e \u003cp\u003eCrafted from \u003cstrong\u003epremium New Zealand wool\u003c\/strong\u003e, Velunessa combines a naturally soft fibre with a substantial shaggy construction. The wool gives the surface warmth, tactile richness, and a naturally inviting appearance.\u003c\/p\u003e \u003ch2\u003eMinimalist Textural Character\u003c\/h2\u003e \u003cp\u003eVelunessa is designed for interiors where texture speaks louder than pattern. Its uninterrupted ivory surface creates a peaceful visual foundation while the deep pile introduces dimension and softness.\u003c\/p\u003e \u003cp\u003eIt works beautifully in:\u003c\/p\u003e \u003cul\u003e \u003cli\u003eLiving Rooms\u003c\/li\u003e \u003cli\u003eBedrooms\u003c\/li\u003e \u003cli\u003eLounge Areas\u003c\/li\u003e \u003cli\u003eReading Spaces\u003c\/li\u003e \u003cli\u003eHome Offices\u003c\/li\u003e \u003cli\u003eModern Apartments\u003c\/li\u003e \u003cli\u003eMinimalist Interiors\u003c\/li\u003e \u003cli\u003eBoutique Hospitality Spaces\u003c\/li\u003e \u003c\/ul\u003e \u003ch2\u003eMade for Everyday Comfort\u003c\/h2\u003e \u003cp\u003eThe dense shaggy pile creates a soft surface beneath your feet and adds warmth to hard flooring. Its plush texture makes the rug especially inviting in relaxation-focused spaces.\u003c\/p\u003e \u003ch2\u003eCare Instructions\u003c\/h2\u003e \u003cul\u003e \u003cli\u003eVacuum regularly using a suction-only setting.\u003c\/li\u003e \u003cli\u003eAvoid aggressive rotating brushes on the shaggy pile.\u003c\/li\u003e \u003cli\u003eBlot spills promptly with a clean absorbent cloth.\u003c\/li\u003e \u003cli\u003eAvoid harsh chemicals and vigorous scrubbing.\u003c\/li\u003e \u003cli\u003eGently groom the pile when necessary.\u003c\/li\u003e \u003cli\u003eRotate periodically for more even wear.\u003c\/li\u003e \u003cli\u003eProfessional cleaning is recommended when necessary.\u003c\/li\u003e \u003cli\u003eUse a suitable rug pad for additional stability and cushioning.\u003c\/li\u003e \u003c\/ul\u003e \u003ch2\u003eCustomization\u003c\/h2\u003e \u003cp\u003eVelunessa can be handcrafted in custom dimensions, colours, and pile specifications to suit your interior project. Standard sizes include \u003cstrong\u003e4x6, 5x5, 5x7, 5x8, 6x6, 6x9, 7x7, 7x10, 8x8, 8x10, 8x11, 9x9, 9x12, 10x10, 10x13, and 12x15 feet\u003c\/strong\u003e.\u003c\/p\u003e \u003cp\u003eCustom production is also available for residential interiors, hospitality spaces, commercial projects, and designer requirements.\u003c\/p\u003e \u003ch2\u003eWhy Choose Velunessa?\u003c\/h2\u003e \u003cul\u003e \u003cli\u003ePremium New Zealand wool construction\u003c\/li\u003e \u003cli\u003eDeep, plush shaggy texture\u003c\/li\u003e \u003cli\u003eSoft feathery and flowing fibres\u003c\/li\u003e \u003cli\u003eWarm ivory and cream tonal palette\u003c\/li\u003e \u003cli\u003eSolid design without a formal pattern\u003c\/li\u003e \u003cli\u003eHandcrafted by skilled Indian artisans\u003c\/li\u003e \u003cli\u003eSoft, warm, and comfortable underfoot\u003c\/li\u003e \u003cli\u003eCustom colours and bespoke sizes available\u003c\/li\u003e \u003c\/ul\u003e","brand":"Indian Carpets","offers":[{"title":"2x6","offer_id":68065478934778,"sku":"IC-0090-1","price":4560.0,"currency_code":"INR","in_stock":true},{"title":"3x5","offer_id":68065478967546,"sku":"IC-0090-2","price":5700.0,"currency_code":"INR","in_stock":true},{"title":"2x8","offer_id":68065479000314,"sku":"IC-0090-3","price":6080.0,"currency_code":"INR","in_stock":true},{"title":"3x6","offer_id":68065479033082,"sku":"IC-0090-4","price":6840.0,"currency_code":"INR","in_stock":true},{"title":"4x6","offer_id":68065479065850,"sku":"IC-0090-5","price":9120.0,"currency_code":"INR","in_stock":true},{"title":"5x7","offer_id":68065479098618,"sku":"IC-0090-6","price":13300.0,"currency_code":"INR","in_stock":true},{"title":"5x8","offer_id":68065479131386,"sku":"IC-0090-7","price":15200.0,"currency_code":"INR","in_stock":true},{"title":"6x8","offer_id":68065479164154,"sku":"IC-0090-8","price":18240.0,"currency_code":"INR","in_stock":true},{"title":"6x9","offer_id":68065479196922,"sku":"IC-0090-9","price":20520.0,"currency_code":"INR","in_stock":true},{"title":"7x10","offer_id":68065479229690,"sku":"IC-0090-10","price":26600.0,"currency_code":"INR","in_stock":true},{"title":"8x10","offer_id":68065479262458,"sku":"IC-0090-11","price":30400.0,"currency_code":"INR","in_stock":true},{"title":"8x11","offer_id":68065479295226,"sku":"IC-0090-12","price":33440.0,"currency_code":"INR","in_stock":true},{"title":"9x12","offer_id":68065479327994,"sku":"IC-0090-13","price":41040.0,"currency_code":"INR","in_stock":true},{"title":"10x13","offer_id":68065479360762,"sku":"IC-0090-14","price":49400.0,"currency_code":"INR","in_stock":true},{"title":"12x15","offer_id":68065479393530,"sku":"IC-0090-15","price":68400.0,"currency_code":"INR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0858\/6189\/2346\/files\/914yQ9II8US._AC_SL1500_-1.jpg?v=1793690873"}],"url":"https:\/\/indiancarpets.in\/collections\/soft-cream.oembed","provider":"My Store","version":"1.0","type":"link"}