{"product_id":"aurethorn","title":"Aurethorn","description":"\u003ch2\u003eAurethorn Hand Tufted Baroque Ornamental Rug\u003c\/h2\u003e \u003cp\u003eThe \u003cstrong\u003eAurethorn Hand Tufted Baroque Ornamental Rug\u003c\/strong\u003e is a celebration of timeless architectural beauty and classical European ornamentation. Inspired by the graceful curves found in historic palaces, carved stone ceilings, and decorative ironwork, Aurethorn transforms intricate ornamental artistry into a luxurious handcrafted statement rug. Flowing scrolls, layered botanical flourishes, and elegant symmetrical detailing emerge across a sophisticated gray field, creating a design that feels both majestic and remarkably contemporary. The carefully balanced palette of gray, taupe, rich brown, soft ivory, and warm golden accents brings understated luxury that effortlessly complements refined modern interiors.\u003c\/p\u003e \u003cp\u003eHandcrafted by skilled artisans using \u003cstrong\u003epremium New Zealand wool\u003c\/strong\u003e, Aurethorn delivers exceptional softness, lasting durability, and luxurious comfort beneath every step. The hand tufted construction creates beautifully sculpted high and low carved detailing, allowing every ornamental flourish to stand out with remarkable depth and dimension. Whether placed in a luxury living room, elegant bedroom, executive office, or boutique hospitality setting, Aurethorn introduces timeless sophistication that continues to impress for generations.\u003c\/p\u003e \u003ch2\u003eInspired by Classical European Ornamentation\u003c\/h2\u003e \u003cp\u003eAurethorn draws inspiration from centuries of decorative craftsmanship found throughout grand European estates and heritage architecture. The sweeping ornamental scrolls resemble hand-carved plaster ceilings, antique wood carvings, and elegant wrought-iron detailing, while the layered botanical forms soften the composition with graceful natural movement.\u003c\/p\u003e \u003cp\u003eRather than relying on heavy traditional motifs, the design has been thoughtfully modernized through oversized flowing elements and generous negative space, allowing the rug to complement contemporary interiors while preserving its classical elegance. This harmonious balance makes Aurethorn equally suited to transitional, modern luxury, and classic homes.\u003c\/p\u003e \u003ch2\u003eExceptional Artisan Craftsmanship\u003c\/h2\u003e \u003cp\u003eEach Aurethorn rug is individually hand tufted by experienced Indian artisans who combine traditional techniques with modern precision. Crafted using premium New Zealand wool, every fiber contributes to a dense, resilient pile that offers exceptional softness while maintaining outstanding durability for everyday living.\u003c\/p\u003e \u003cp\u003eThe intricate carved construction enhances the layered ornamental artwork, creating elegant shadows and subtle texture that change beautifully under natural and artificial lighting. Every curve, flourish, and decorative border is carefully finished by hand, ensuring exceptional quality and heirloom-worthy craftsmanship.\u003c\/p\u003e \u003ch2\u003eElegant Color Composition\u003c\/h2\u003e \u003cp\u003eThe sophisticated neutral palette allows Aurethorn to become a luxurious foundation for countless interior styles.\u003c\/p\u003e \u003cul\u003e \u003cli\u003e\n\u003cstrong\u003eGray\u003c\/strong\u003e provides calm sophistication and timeless elegance.\u003c\/li\u003e \u003cli\u003e\n\u003cstrong\u003eLight Gray\u003c\/strong\u003e creates softness and visual depth.\u003c\/li\u003e \u003cli\u003e\n\u003cstrong\u003eDark Brown\u003c\/strong\u003e adds richness and architectural definition.\u003c\/li\u003e \u003cli\u003e\n\u003cstrong\u003eGold\u003c\/strong\u003e introduces warmth and refined luxury.\u003c\/li\u003e \u003cli\u003e\n\u003cstrong\u003eOff White\u003c\/strong\u003e highlights the intricate ornamental details.\u003c\/li\u003e \u003c\/ul\u003e \u003cp\u003eThe carefully layered tones pair beautifully with walnut furniture, oak flooring, marble surfaces, brass accents, natural stone, linen upholstery, leather seating, and contemporary luxury décor.\u003c\/p\u003e \u003ch2\u003eLuxury Styling Inspiration\u003c\/h2\u003e \u003cp\u003eAurethorn complements a wide range of sophisticated interiors including contemporary luxury, transitional, modern classic, boutique hospitality, executive offices, and elegant residences. The flowing ornamental artwork introduces movement without overwhelming the room, allowing designer furniture and architectural finishes to remain visually balanced.\u003c\/p\u003e \u003cp\u003eRecommended spaces include:\u003c\/p\u003e \u003cul\u003e \u003cli\u003eLuxury Living Rooms\u003c\/li\u003e \u003cli\u003eMaster Bedrooms\u003c\/li\u003e \u003cli\u003eFormal Lounges\u003c\/li\u003e \u003cli\u003eExecutive Offices\u003c\/li\u003e \u003cli\u003eDesigner Apartments\u003c\/li\u003e \u003cli\u003eReading Rooms\u003c\/li\u003e \u003cli\u003eBoutique Hotels\u003c\/li\u003e \u003cli\u003eLuxury Reception Areas\u003c\/li\u003e \u003c\/ul\u003e \u003ch2\u003eDesigned for Everyday Luxury\u003c\/h2\u003e \u003cp\u003eBeyond its impressive appearance, Aurethorn is created for long-term performance. Premium New Zealand wool naturally resists everyday wear, helps regulate indoor humidity, provides thermal insulation, and maintains its luxurious texture over years of use. The resilient pile recovers beautifully from furniture placement while offering exceptional comfort underfoot.\u003c\/p\u003e \u003cp\u003eThe hand tufted construction delivers superior density that preserves the sculptural carved pattern while ensuring lasting durability in both residential and commercial environments.\u003c\/p\u003e \u003ch2\u003eCare Instructions\u003c\/h2\u003e \u003cul\u003e \u003cli\u003eVacuum regularly using suction-only settings.\u003c\/li\u003e \u003cli\u003eRotate the rug every few months for even wear.\u003c\/li\u003e \u003cli\u003eBlot spills immediately with a clean white cloth.\u003c\/li\u003e \u003cli\u003eAvoid harsh chemical cleaners.\u003c\/li\u003e \u003cli\u003eProfessional wool rug cleaning is recommended periodically.\u003c\/li\u003e \u003cli\u003eUse a premium rug pad to improve comfort and extend rug life.\u003c\/li\u003e \u003cli\u003eKeep away from prolonged direct sunlight to preserve colour richness.\u003c\/li\u003e \u003c\/ul\u003e \u003ch2\u003eCustomization\u003c\/h2\u003e \u003cp\u003eEvery Aurethorn rug is handcrafted to order and can be customized to complement your interior perfectly. Available in custom colours and bespoke dimensions including \u003cstrong\u003e4x6, 5x7, 5x8, 6x8, 6x9, 7x10, 8x10, 8x11, 9x12, 10x13, and 12x15 feet\u003c\/strong\u003e. Whether you require a statement rug for a grand living space or a custom-sized piece for a hospitality project, Indian Carpets offers complete customization tailored to your vision.\u003c\/p\u003e \u003ch2\u003eWhy Choose Aurethorn?\u003c\/h2\u003e \u003cul\u003e \u003cli\u003ePremium New Zealand wool construction\u003c\/li\u003e \u003cli\u003eHand tufted by skilled Indian artisans\u003c\/li\u003e \u003cli\u003eElegant carved ornamental detailing\u003c\/li\u003e \u003cli\u003eLuxury baroque-inspired design\u003c\/li\u003e \u003cli\u003eSoft, dense, and durable pile\u003c\/li\u003e \u003cli\u003eCustom colours and bespoke sizes available\u003c\/li\u003e \u003cli\u003eWorldwide shipping\u003c\/li\u003e \u003cli\u003eHeirloom-quality craftsmanship\u003c\/li\u003e \u003c\/ul\u003e \u003ch2\u003eExplore Related Rugs\u003c\/h2\u003e \u003cul\u003e \u003cli\u003e\u003ca href=\"https:\/\/indiancarpets.in\/rugs\/florenzaire\/\"\u003eFlorenzaire\u003c\/a\u003e\u003c\/li\u003e \u003cli\u003e\u003ca href=\"https:\/\/indiancarpets.in\/rugs\/spirelle\/\"\u003eSpirelle\u003c\/a\u003e\u003c\/li\u003e \u003cli\u003e\u003ca href=\"https:\/\/indiancarpets.in\/rugs\/verdara\/\"\u003eVerdara\u003c\/a\u003e\u003c\/li\u003e \u003cli\u003e\u003ca href=\"https:\/\/indiancarpets.in\/rugs\/navaro\/\"\u003eNavaro\u003c\/a\u003e\u003c\/li\u003e \u003cli\u003e\u003ca href=\"https:\/\/indiancarpets.in\/collections\/tufted-carpets\/\"\u003eBrowse Hand Tufted Carpets\u003c\/a\u003e\u003c\/li\u003e \u003cli\u003e\u003ca href=\"https:\/\/indiancarpets.in\/custom-rugs\/\"\u003eDesign Your Custom Rug\u003c\/a\u003e\u003c\/li\u003e \u003c\/ul\u003e \u003ch2\u003eLearn More About Premium Wool Rugs\u003c\/h2\u003e \u003cp\u003eDiscover the long-term performance and sustainability of premium wool through the \u003ca href=\"https:\/\/www.campaignforwool.org\/\" target=\"_blank\" rel=\"noopener\"\u003eCampaign for Wool\u003c\/a\u003e. Learn about professional wool rug maintenance from the \u003ca href=\"https:\/\/www.woolsafe.org\/\" target=\"_blank\" rel=\"noopener\"\u003eWoolsafe Organization\u003c\/a\u003e, trusted worldwide for expert wool care recommendations.\u003c\/p\u003e","brand":"Indian Carpets","offers":[{"title":"3x5","offer_id":68065504231674,"sku":"IC-0149-1","price":9999.0,"currency_code":"INR","in_stock":true},{"title":"4x6","offer_id":68065504264442,"sku":"IC-0149-2","price":15999.0,"currency_code":"INR","in_stock":true},{"title":"5x7","offer_id":68065504297210,"sku":"IC-0149-3","price":22999.0,"currency_code":"INR","in_stock":true},{"title":"5x8","offer_id":68065504329978,"sku":"IC-0149-4","price":26999.0,"currency_code":"INR","in_stock":true},{"title":"6x8","offer_id":68065504362746,"sku":"IC-0149-5","price":31999.0,"currency_code":"INR","in_stock":true},{"title":"6x9","offer_id":68065504395514,"sku":"IC-0149-6","price":35499.0,"currency_code":"INR","in_stock":true},{"title":"7x10","offer_id":68065504428282,"sku":"IC-0149-7","price":47999.0,"currency_code":"INR","in_stock":true},{"title":"8x10","offer_id":68065504461050,"sku":"IC-0149-8","price":51999.0,"currency_code":"INR","in_stock":true},{"title":"8x11","offer_id":68065504493818,"sku":"IC-0149-9","price":59999.0,"currency_code":"INR","in_stock":true},{"title":"9x12","offer_id":68065504526586,"sku":"IC-0149-10","price":75999.0,"currency_code":"INR","in_stock":true},{"title":"10x13","offer_id":68065504559354,"sku":"IC-0149-11","price":89999.0,"currency_code":"INR","in_stock":true},{"title":"12x15","offer_id":68065504592122,"sku":"IC-0149-12","price":119999.0,"currency_code":"INR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0858\/6189\/2346\/files\/91NcPmT-PlL._SL1500.jpg?v=1793690964","url":"https:\/\/indiancarpets.in\/products\/aurethorn","provider":"My Store","version":"1.0","type":"link"}