{"product_id":"flor-via","title":"Florévia","description":"\u003ch2\u003eFlorévia – Floral Abstract Luxury Rug\u003c\/h2\u003e Florévia is a joyful expression of floral artistry, retro-inspired design, and contemporary luxury. Inspired by oversized botanical silhouettes and playful modern aesthetics, this handcrafted rug transforms everyday interiors into warm artistic spaces filled with personality, softness, and visual rhythm. The striking composition features bold black floral forms contrasted against a soft ivory background with warm terracotta centers that create a dramatic yet inviting visual balance. Its flowing organic silhouette introduces movement and charm while maintaining a clean modern aesthetic suitable for both minimalist and artistic interiors. Designed for stylish contemporary homes and expressive interior spaces, Florévia blends playful floral abstraction with handcrafted sophistication to create a rug that feels timeless, collectible, and effortlessly modern. \u003ch2\u003eHandcrafted Artisan Craftsmanship\u003c\/h2\u003e Every Florévia rug is meticulously handcrafted using premium hand-tufted techniques by skilled artisans with generations of weaving expertise. Crafted from a luxurious wool blend with durable performance fibers, the rug offers exceptional softness, resilience, and long-lasting texture retention. The sculptural floral contouring enhances dimensionality throughout the design, allowing each oversized petal formation to feel plush and organically fluid. The monochrome contrast combined with earthy terracotta detailing further amplifies the rug’s artistic character while preserving warmth and sophistication. The result is a luxury floral rug that combines timeless craftsmanship with bold contemporary artistry. \u003ch2\u003eDesigned for Contemporary Artistic Interiors\u003c\/h2\u003e Florévia complements a wide range of modern interior aesthetics including Scandinavian spaces, contemporary minimalism, retro-inspired interiors, artistic bedrooms, boutique-style homes, and playful modern environments. The rug pairs beautifully with neutral furniture, curved silhouettes, soft textiles, natural wood finishes, monochrome décor palettes, and artistic accent pieces. Whether styled beside a modern bed, inside a creative studio, or within a cozy lounge space, Florévia instantly becomes the focal point of the room. Ideal placement areas include: \u003cul\u003e \u003cli\u003eModern bedrooms\u003c\/li\u003e \u003cli\u003eCreative studio interiors\u003c\/li\u003e \u003cli\u003eContemporary living rooms\u003c\/li\u003e \u003cli\u003eArt-inspired apartments\u003c\/li\u003e \u003cli\u003eChildren’s luxury spaces\u003c\/li\u003e \u003cli\u003eBoutique hospitality interiors\u003c\/li\u003e \u003cli\u003eDesigner lounge areas\u003c\/li\u003e \u003c\/ul\u003e \u003ch2\u003eLuxury Comfort with Everyday Practicality\u003c\/h2\u003e Florévia is designed not only for visual beauty but also for practical daily living. Its dense hand-tufted construction provides durability for medium to high-traffic areas while maintaining a plush and comfortable underfoot feel. The premium fibers help preserve the rug’s sculptural texture and bold floral contrast over time. Its elongated organic silhouette also functions as a spatial design element that visually softens structured interiors while adding warmth and movement. Easy to maintain and highly versatile, Florévia delivers artistic sophistication with long-lasting comfort and everyday usability. \u003ch2\u003eInspired by Retro Botanicals \u0026amp; Modern Floral Art\u003c\/h2\u003e Florévia draws inspiration from retro floral motifs, Scandinavian modern design, and contemporary botanical abstraction. The oversized floral forms symbolize warmth, creativity, individuality, and emotional comfort, while the black-and-terracotta palette reflects timeless artistic elegance with a playful modern twist. The rug also aligns with the growing trend toward expressive collectible décor where functional pieces become artistic focal points within contemporary living spaces. For additional inspiration on artistic modern interiors, visit: \u003ca href=\"https:\/\/www.dezeen.com\/\"\u003eDezeen\u003c\/a\u003e, \u003ca href=\"https:\/\/www.architecturaldigest.com\/\"\u003eArchitectural Digest\u003c\/a\u003e, and \u003ca href=\"https:\/\/www.design-milk.com\/\"\u003eDesign Milk\u003c\/a\u003e. \u003ch2\u003eAvailable Sizes \u0026amp; Customization\u003c\/h2\u003e Florévia is available in multiple standard and oversized dimensions: \u003cul\u003e \u003cli\u003e4x6 ft\u003c\/li\u003e \u003cli\u003e5x7 ft\u003c\/li\u003e \u003cli\u003e5x8 ft\u003c\/li\u003e \u003cli\u003e6x8 ft\u003c\/li\u003e \u003cli\u003e6x9 ft\u003c\/li\u003e \u003cli\u003e7x10 ft\u003c\/li\u003e \u003cli\u003e8x10 ft\u003c\/li\u003e \u003cli\u003e8x11 ft\u003c\/li\u003e \u003cli\u003e9x12 ft\u003c\/li\u003e \u003cli\u003e10x13 ft\u003c\/li\u003e \u003cli\u003e12x15 ft\u003c\/li\u003e \u003c\/ul\u003e Custom sizing and personalized color modifications are available for luxury residences, boutique hospitality projects, and interior designers seeking bespoke floral rugs. \u003ch2\u003eCare Instructions\u003c\/h2\u003e \u003cul\u003e \u003cli\u003eVacuum regularly using low suction settings.\u003c\/li\u003e \u003cli\u003eBlot spills immediately with a clean dry cloth.\u003c\/li\u003e \u003cli\u003eAvoid harsh chemicals or bleach-based cleaners.\u003c\/li\u003e \u003cli\u003eRotate periodically for even wear distribution.\u003c\/li\u003e \u003cli\u003eUse a rug pad for enhanced support and stability.\u003c\/li\u003e \u003cli\u003eProfessional cleaning recommended when necessary.\u003c\/li\u003e \u003c\/ul\u003e \u003ch2\u003eExplore Related Luxury Rugs\u003c\/h2\u003e \u003cul\u003e \u003cli\u003e\u003ca href=\"https:\/\/indiancarpets.in\/rugs\/noctera\/\"\u003eNoctéra\u003c\/a\u003e\u003c\/li\u003e \u003cli\u003e\u003ca href=\"https:\/\/indiancarpets.in\/rugs\/olivara\/\"\u003eOlivara\u003c\/a\u003e\u003c\/li\u003e \u003cli\u003e\u003ca href=\"https:\/\/indiancarpets.in\/rugs\/elarith\/\"\u003eElarith\u003c\/a\u003e\u003c\/li\u003e \u003cli\u003e\u003ca href=\"https:\/\/indiancarpets.in\/rugs\/mirethe\/\"\u003eMirethé\u003c\/a\u003e\u003c\/li\u003e \u003cli\u003e\u003ca href=\"https:\/\/indiancarpets.in\/rugs\/axivor\/\"\u003eAxivor\u003c\/a\u003e\u003c\/li\u003e \u003c\/ul\u003e Florévia is the perfect floral abstract rug for homeowners and designers seeking playful elegance, handcrafted luxury, and expressive contemporary design.","brand":"Indian Carpets","offers":[{"title":"4x6","offer_id":68065578746106,"sku":"IC-0336-1","price":21600.0,"currency_code":"INR","in_stock":true},{"title":"5x7","offer_id":68065578778874,"sku":"IC-0336-2","price":33999.0,"currency_code":"INR","in_stock":true},{"title":"5x8","offer_id":68065578811642,"sku":"IC-0336-3","price":38000.0,"currency_code":"INR","in_stock":true},{"title":"6x8","offer_id":68065578844410,"sku":"IC-0336-4","price":48000.0,"currency_code":"INR","in_stock":true},{"title":"6x9","offer_id":68065578877178,"sku":"IC-0336-5","price":53000.0,"currency_code":"INR","in_stock":true},{"title":"7x10","offer_id":68065578909946,"sku":"IC-0336-6","price":67000.0,"currency_code":"INR","in_stock":true},{"title":"8x10","offer_id":68065578942714,"sku":"IC-0336-7","price":78000.0,"currency_code":"INR","in_stock":true},{"title":"8x11","offer_id":68065578975482,"sku":"IC-0336-8","price":83000.0,"currency_code":"INR","in_stock":true},{"title":"9x12","offer_id":68065579008250,"sku":"IC-0336-9","price":103000.0,"currency_code":"INR","in_stock":true},{"title":"10x13","offer_id":68065579041018,"sku":"IC-0336-10","price":125000.0,"currency_code":"INR","in_stock":true},{"title":"12x15","offer_id":68065579073786,"sku":"IC-0336-11","price":174000.0,"currency_code":"INR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0858\/6189\/2346\/files\/Qte0yArray_11_976x.progressive_49a75aec-80b7-4360-b958-3e03b8f27758.jpg?v=1793691244","url":"https:\/\/indiancarpets.in\/products\/flor-via","provider":"My Store","version":"1.0","type":"link"}