{"product_id":"florenza","title":"Florenza","description":"\u003ch2\u003eFlorenza Luxury Hand Tufted Floral Wool Area Rug\u003c\/h2\u003e \u003cstrong\u003eFlorenza\u003c\/strong\u003e is an elegant handcrafted floral area rug inspired by the romantic beauty of European botanical gardens and timeless decorative textiles. Gracefully flowing vines intertwine with beautifully blooming flowers across a sophisticated charcoal background, creating an artistic composition that feels both luxurious and welcoming. Soft ivory blossoms, warm taupe foliage, rich crimson floral accents, and subtle sage green leaves combine to create a refined palette that effortlessly complements both traditional and contemporary interiors. Expertly handcrafted by the artisans of \u003cstrong\u003eIndian Carpets\u003c\/strong\u003e, Florenza is made using premium New Zealand wool blend yarns and traditional hand tufting techniques. Every flower, leaf, and scrolling vine is individually hand tufted before being carefully hand carved to produce exceptional texture, remarkable depth, and luxurious comfort. The result is a premium designer rug that showcases authentic craftsmanship and timeless botanical elegance. \u003ch2\u003ePremium Artisan Craftsmanship\u003c\/h2\u003e Each Florenza rug is crafted from carefully selected premium New Zealand wool blend fibres known for their luxurious softness, exceptional durability, natural insulation, and long-lasting colour brilliance. Skilled artisans meticulously carve every floral detail to create dimensional texture that enhances the intricate botanical artwork while delivering a dense, plush surface underfoot. Every handcrafted Florenza rug possesses subtle artisan variations that make every piece truly unique. \u003ch2\u003eElegant Botanical Design\u003c\/h2\u003e Inspired by flourishing botanical gardens and classic European floral motifs, Florenza features gracefully winding vines surrounded by blooming flowers and delicate foliage. The rich charcoal background highlights every botanical detail, while warm ivory, taupe, crimson, and sage green tones create balance, elegance, and visual richness. This sophisticated composition pairs beautifully with wood furniture, natural stone, linen upholstery, leather seating, and luxury interior décor. \u003ch2\u003ePerfect for Luxury Interiors\u003c\/h2\u003e Florenza complements Traditional, Transitional, Contemporary, Modern Classic, Farmhouse, European, Boutique Hotel, Luxury Apartment, Heritage Homes, and Designer Interiors. This handcrafted luxury rug is ideal for: \u003cul\u003e \u003cli\u003eLiving Rooms\u003c\/li\u003e \u003cli\u003eBedrooms\u003c\/li\u003e \u003cli\u003eDining Rooms\u003c\/li\u003e \u003cli\u003eReading Areas\u003c\/li\u003e \u003cli\u003eLuxury Apartments\u003c\/li\u003e \u003cli\u003eBoutique Hotels\u003c\/li\u003e \u003cli\u003eExecutive Offices\u003c\/li\u003e \u003cli\u003eReception Areas\u003c\/li\u003e \u003cli\u003eLuxury Villas\u003c\/li\u003e \u003cli\u003eDesigner Homes\u003c\/li\u003e \u003c\/ul\u003e \u003ch2\u003eLuxury Comfort \u0026amp; Everyday Performance\u003c\/h2\u003e Premium New Zealand wool naturally provides exceptional softness, insulation, resilience, and durability. The dense hand tufted construction cushions every step while preserving the intricate botanical carving and rich colour definition. Florenza is designed for years of everyday comfort in both residential and hospitality environments. \u003ch2\u003eAvailable Sizes\u003c\/h2\u003e \u003cul\u003e \u003cli\u003e4 × 6 ft\u003c\/li\u003e \u003cli\u003e5 × 7 ft\u003c\/li\u003e \u003cli\u003e5 × 8 ft\u003c\/li\u003e \u003cli\u003e6 × 8 ft\u003c\/li\u003e \u003cli\u003e6 × 9 ft\u003c\/li\u003e \u003cli\u003e7 × 10 ft\u003c\/li\u003e \u003cli\u003e8 × 10 ft\u003c\/li\u003e \u003cli\u003e8 × 11 ft\u003c\/li\u003e \u003cli\u003e9 × 12 ft\u003c\/li\u003e \u003cli\u003e10 × 13 ft\u003c\/li\u003e \u003cli\u003e12 × 15 ft\u003c\/li\u003e \u003cli\u003eCustom Sizes Available\u003c\/li\u003e \u003c\/ul\u003e \u003ch2\u003eCustomization Available\u003c\/h2\u003e Indian Carpets offers complete customization for Florenza. Choose bespoke dimensions, colour combinations, floral layouts, shapes, and pile heights to perfectly suit residential, hospitality, and commercial interior projects. \u003ch2\u003eWhy Choose Florenza?\u003c\/h2\u003e \u003cul\u003e \u003cli\u003ePremium New Zealand Wool Blend\u003c\/li\u003e \u003cli\u003eHand Tufted by Master Artisans\u003c\/li\u003e \u003cli\u003eElegant Botanical Floral Design\u003c\/li\u003e \u003cli\u003eLuxury Designer Finish\u003c\/li\u003e \u003cli\u003eDense Plush Comfortable Pile\u003c\/li\u003e \u003cli\u003eExcellent Colour Retention\u003c\/li\u003e \u003cli\u003eFully Customisable\u003c\/li\u003e \u003cli\u003eWorldwide Shipping\u003c\/li\u003e \u003cli\u003eDirect From Manufacturer\u003c\/li\u003e \u003cli\u003eCrafted by Indian Carpets\u003c\/li\u003e \u003c\/ul\u003e \u003ch2\u003eProduct Specifications\u003c\/h2\u003e \u003ctable\u003e \u003ctbody\u003e \u003ctr\u003e \u003ctd\u003e\u003cstrong\u003eConstruction\u003c\/strong\u003e\u003c\/td\u003e \u003ctd\u003eHand Tufted\u003c\/td\u003e \u003c\/tr\u003e \u003ctr\u003e \u003ctd\u003e\u003cstrong\u003eMaterial\u003c\/strong\u003e\u003c\/td\u003e \u003ctd\u003ePremium New Zealand Wool Blend\u003c\/td\u003e \u003c\/tr\u003e \u003ctr\u003e \u003ctd\u003e\u003cstrong\u003eShape\u003c\/strong\u003e\u003c\/td\u003e \u003ctd\u003eRectangle\u003c\/td\u003e \u003c\/tr\u003e \u003ctr\u003e \u003ctd\u003e\u003cstrong\u003ePattern\u003c\/strong\u003e\u003c\/td\u003e \u003ctd\u003eBotanical Floral Scroll\u003c\/td\u003e \u003c\/tr\u003e \u003ctr\u003e \u003ctd\u003e\u003cstrong\u003eStyle\u003c\/strong\u003e\u003c\/td\u003e \u003ctd\u003eTraditional Contemporary\u003c\/td\u003e \u003c\/tr\u003e \u003ctr\u003e \u003ctd\u003e\u003cstrong\u003ePile Height\u003c\/strong\u003e\u003c\/td\u003e \u003ctd\u003e12–15 mm\u003c\/td\u003e \u003c\/tr\u003e \u003ctr\u003e \u003ctd\u003e\u003cstrong\u003eOrigin\u003c\/strong\u003e\u003c\/td\u003e \u003ctd\u003eHandcrafted in India\u003c\/td\u003e \u003c\/tr\u003e \u003ctr\u003e \u003ctd\u003e\u003cstrong\u003eCustomization\u003c\/strong\u003e\u003c\/td\u003e \u003ctd\u003eAvailable\u003c\/td\u003e \u003c\/tr\u003e \u003ctr\u003e \u003ctd\u003e\u003cstrong\u003eIndoor Use\u003c\/strong\u003e\u003c\/td\u003e \u003ctd\u003eYes\u003c\/td\u003e \u003c\/tr\u003e \u003c\/tbody\u003e \u003c\/table\u003e \u003ch2\u003eCare Instructions\u003c\/h2\u003e \u003cul\u003e \u003cli\u003eVacuum regularly using low suction.\u003c\/li\u003e \u003cli\u003eClean spills immediately using a dry absorbent cloth.\u003c\/li\u003e \u003cli\u003eRotate periodically for even wear.\u003c\/li\u003e \u003cli\u003eAvoid prolonged direct sunlight.\u003c\/li\u003e \u003cli\u003eProfessional cleaning is recommended.\u003c\/li\u003e \u003cli\u003eUse a premium rug pad underneath.\u003c\/li\u003e \u003c\/ul\u003e \u003ch2\u003eExplore Related Luxury Rugs\u003c\/h2\u003e \u003cul\u003e \u003cli\u003e\u003ca href=\"https:\/\/indiancarpets.in\/rugs\/botanica\/\"\u003eBotanica\u003c\/a\u003e\u003c\/li\u003e \u003cli\u003e\u003ca href=\"https:\/\/indiancarpets.in\/rugs\/florelle\/\"\u003eFlorelle\u003c\/a\u003e\u003c\/li\u003e \u003cli\u003e\u003ca href=\"https:\/\/indiancarpets.in\/rugs\/ginkgo\/\"\u003eGinkgo\u003c\/a\u003e\u003c\/li\u003e \u003cli\u003e\u003ca href=\"https:\/\/indiancarpets.in\/rugs\/crimson-ginkgo\/\"\u003eCrimson Ginkgo\u003c\/a\u003e\u003c\/li\u003e \u003cli\u003e\u003ca href=\"https:\/\/indiancarpets.in\/rugs\/ivory-botanical-grace\/\"\u003eIvory Botanical Grace\u003c\/a\u003e\u003c\/li\u003e \u003c\/ul\u003e Browse our \u003ca href=\"https:\/\/indiancarpets.in\/collections\/hand-tufted-carpets\/\"\u003eHand Tufted Carpets Collection\u003c\/a\u003e or create your own masterpiece through our \u003ca href=\"https:\/\/indiancarpets.in\/custom-rugs\/\"\u003eCustom Rugs\u003c\/a\u003e service. For luxury interior inspiration, visit \u003ca href=\"https:\/\/www.architecturaldigest.com\/\" target=\"_blank\" rel=\"noopener\"\u003eArchitectural Digest\u003c\/a\u003e, \u003ca href=\"https:\/\/www.elledecor.com\/\" target=\"_blank\" rel=\"noopener\"\u003eELLE Decor\u003c\/a\u003e, and \u003ca href=\"https:\/\/www.dezeen.com\/\" target=\"_blank\" rel=\"noopener\"\u003eDezeen\u003c\/a\u003e. Florenza is more than a rug—it is a handcrafted expression of timeless botanical beauty and artisan craftsmanship. Designed exclusively by Indian Carpets, this premium floral wool rug combines luxurious New Zealand wool, traditional hand tufting, and elegant botanical artistry to create a sophisticated centrepiece for homes and luxury interiors around the world.","brand":"Indian Carpets","offers":[{"title":"3x5","offer_id":68065540866298,"sku":"IC-0237-1","price":9999.0,"currency_code":"INR","in_stock":true},{"title":"4x6","offer_id":68065540899066,"sku":"IC-0237-2","price":15999.0,"currency_code":"INR","in_stock":true},{"title":"5x7","offer_id":68065540931834,"sku":"IC-0237-3","price":22999.0,"currency_code":"INR","in_stock":true},{"title":"5x8","offer_id":68065540964602,"sku":"IC-0237-4","price":26999.0,"currency_code":"INR","in_stock":true},{"title":"6x8","offer_id":68065540997370,"sku":"IC-0237-5","price":31999.0,"currency_code":"INR","in_stock":true},{"title":"6x9","offer_id":68065541030138,"sku":"IC-0237-6","price":35499.0,"currency_code":"INR","in_stock":true},{"title":"7x10","offer_id":68065541062906,"sku":"IC-0237-7","price":47999.0,"currency_code":"INR","in_stock":true},{"title":"8x10","offer_id":68065541095674,"sku":"IC-0237-8","price":51999.0,"currency_code":"INR","in_stock":true},{"title":"8x11","offer_id":68065541128442,"sku":"IC-0237-9","price":59999.0,"currency_code":"INR","in_stock":true},{"title":"9x12","offer_id":68065541161210,"sku":"IC-0237-10","price":75999.0,"currency_code":"INR","in_stock":true},{"title":"10x13","offer_id":68065541193978,"sku":"IC-0237-11","price":89999.0,"currency_code":"INR","in_stock":true},{"title":"12x15","offer_id":68065541226746,"sku":"IC-0237-12","price":119999.0,"currency_code":"INR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0858\/6189\/2346\/files\/Indian-Carpets-2-4.jpg?v=1793691093","url":"https:\/\/indiancarpets.in\/products\/florenza","provider":"My Store","version":"1.0","type":"link"}