{"product_id":"nuvarell","title":"Nuvarell","description":"\u003ch2\u003eNuvarell Hand Tufted Irregular Rug\u003c\/h2\u003e \u003cp\u003e\u003cstrong\u003eNuvarell\u003c\/strong\u003e is an expressive irregular rug created around the visual language of organic curves, overlapping color fields, and bold contour lines. Its sculptural silhouette moves away from conventional rectangular geometry, while the composition combines deep navy, slate blue, soft gray, ivory, and black into a balanced abstract arrangement. The result is a contemporary area rug that adds movement and definition without relying on traditional ornamental motifs.\u003c\/p\u003e \u003cp\u003eThe design is particularly striking because the shape and artwork work together. Rounded outer edges echo the curved forms within the pattern, while sweeping sections of color create a continuous visual flow across the surface. Black contour lines introduce definition between selected forms, giving the design a hand-drawn artistic character.\u003c\/p\u003e \u003ch3\u003eAbstract color-block design\u003c\/h3\u003e \u003cp\u003eNuvarell uses large, carefully arranged color blocks rather than small repetitive motifs. Deep navy sections create visual depth, slate blue introduces a cooler transition, soft gray provides a neutral middle tone, and ivory opens the composition. Black areas and fine contour lines add contrast and prevent the lighter colors from appearing flat.\u003c\/p\u003e \u003cp\u003eThis makes Nuvarell a strong choice for interiors where the rug itself is intended to contribute artwork to the room. The abstract composition can complement modern furniture without competing with other decorative elements, particularly when the surrounding palette is kept relatively restrained.\u003c\/p\u003e \u003ch3\u003eOrganic irregular silhouette\u003c\/h3\u003e \u003cp\u003eThe irregular shape is one of Nuvarell's defining characteristics. Its perimeter follows a series of rounded projections and gentle curves rather than straight corners. This creates a softer visual relationship with the room and can work particularly well around curved sofas, circular coffee tables, sculptural chairs, and other furniture with softened profiles.\u003c\/p\u003e \u003cp\u003eAn irregular rug can also help break up a room dominated by straight architectural lines. Instead of simply filling a rectangular floor area, Nuvarell becomes part of the room's composition. Leaving enough of its perimeter visible allows the unusual outline to remain an intentional design feature.\u003c\/p\u003e \u003ch3\u003eHand tufted construction\u003c\/h3\u003e \u003cp\u003eNuvarell is made using \u003cstrong\u003ehand tufted construction\u003c\/strong\u003e, a production method that allows individual areas of the design to be carefully defined across the rug surface. The technique is particularly suited to this type of graphic composition because different colors and curved sections can be positioned precisely within the overall artwork.\u003c\/p\u003e \u003cp\u003eThe tactile surface also adds another layer of interest. Light catches the subtle texture differently across the various sections, helping the navy, gray, ivory, and black areas retain visual separation while maintaining an overall cohesive appearance.\u003c\/p\u003e \u003ch3\u003eA versatile contemporary area rug\u003c\/h3\u003e \u003cp\u003eNuvarell can be used as a \u003cstrong\u003econtemporary area rug\u003c\/strong\u003e in several residential settings. Its color palette is strong enough to anchor a larger room while remaining compatible with neutral furniture.\u003c\/p\u003e \u003cul\u003e \u003cli\u003e\n\u003cstrong\u003eLiving room:\u003c\/strong\u003e Position it beneath a seating arrangement to create a defined conversation area. A round coffee table can reinforce the curved language of the design.\u003c\/li\u003e \u003cli\u003e\n\u003cstrong\u003eBedroom:\u003c\/strong\u003e Use the organic silhouette to soften the visual structure around the bed or a bedroom seating area.\u003c\/li\u003e \u003cli\u003e\n\u003cstrong\u003eLounge:\u003c\/strong\u003e Combine it with navy, charcoal, gray, cream, or natural upholstery for a coordinated setting.\u003c\/li\u003e \u003cli\u003e\n\u003cstrong\u003eHome office:\u003c\/strong\u003e Introduce the abstract artwork into a clean workspace without adding numerous decorative accessories.\u003c\/li\u003e \u003cli\u003e\n\u003cstrong\u003eStudio:\u003c\/strong\u003e Its graphic composition works naturally alongside artwork, sculptural furniture, and creative interiors.\u003c\/li\u003e \u003cli\u003e\n\u003cstrong\u003eOpen-plan spaces:\u003c\/strong\u003e Use the unusual perimeter to visually establish a seating or relaxation zone.\u003c\/li\u003e \u003c\/ul\u003e \u003ch3\u003eStyling with navy, gray and ivory\u003c\/h3\u003e \u003cp\u003eThe palette makes Nuvarell relatively easy to coordinate despite its artistic appearance. Navy blue can be repeated through cushions, accent chairs, artwork, or decorative objects. Ivory and cream furniture can connect with the lighter portions of the rug, while gray upholstery can echo the central neutral sections.\u003c\/p\u003e \u003cp\u003eFor a warmer interpretation, combine the rug with walnut furniture, beige upholstery, brushed metal, and natural textures. For a more dramatic interior, charcoal, black, and deep navy furnishings can emphasize the darker elements of the composition.\u003c\/p\u003e \u003cp\u003eBecause the design already provides substantial visual interest, simpler surrounding furniture often works best. Allowing some open floor around the irregular perimeter can also make the silhouette easier to appreciate.\u003c\/p\u003e \u003ch3\u003eCustom rug sizing\u003c\/h3\u003e \u003cp\u003eNuvarell can be considered for different residential and interior design applications. Standard proportions may work well for many seating areas, while custom dimensions can be useful when the rug needs to follow a particular furniture arrangement or architectural footprint.\u003c\/p\u003e \u003cp\u003eFor bespoke requirements, explore our \u003ca href=\"https:\/\/indiancarpets.in\/custom-rugs\/\"\u003ecustom rug service\u003c\/a\u003e to discuss dimensions and specifications for your space.\u003c\/p\u003e \u003cp\u003eWhen selecting a size, measure the complete footprint you want the rug to occupy and consider the furniture placement at the same time. With an irregular rug, the longest and widest points do not always provide the same visual coverage as a rectangular rug of identical dimensions.\u003c\/p\u003e \u003ch3\u003eCare and maintenance\u003c\/h3\u003e \u003cp\u003eRegular, gentle maintenance will help preserve the appearance of a hand tufted rug. Vacuum slowly and avoid unnecessarily aggressive brushing that can place additional stress on the surface fibers. Pay particular attention to the curved perimeter during routine cleaning.\u003c\/p\u003e \u003cp\u003eFor spills, blot promptly with a clean absorbent cloth rather than rubbing the affected area. Avoid bleach and harsh cleaning chemicals unless they are confirmed to be suitable for the rug's specific material. Excessive moisture should also be avoided.\u003c\/p\u003e \u003cp\u003eRotate the rug periodically where practical to encourage more even exposure and wear. Keeping it away from prolonged direct sunlight can also help maintain the clarity of its navy, blue, gray, ivory, and black color fields.\u003c\/p\u003e \u003cp\u003eFor deeper cleaning or substantial stains, professional rug cleaning using a method appropriate for the confirmed fiber and construction is recommended. You can also read our guide to \u003ca href=\"\/6-easy-carpet-cleaning-tips-at-home\"\u003eeasy carpet cleaning tips at home\u003c\/a\u003e.\u003c\/p\u003e \u003ch3\u003eExplore handcrafted carpet designs\u003c\/h3\u003e \u003cp\u003eNuvarell belongs to the expressive side of the \u003ca href=\"https:\/\/indiancarpets.in\/collections\/tufted-carpets\/\"\u003eTufted Carpets collection\u003c\/a\u003e, where handcrafted construction is combined with different artistic approaches, patterns, and forms.\u003c\/p\u003e \u003cp\u003eFor another handcrafted design, you can also explore \u003ca href=\"https:\/\/indiancarpets.in\/rugs\/crimora\/\"\u003eCrimora\u003c\/a\u003e and compare its decorative character with Nuvarell's more abstract composition.\u003c\/p\u003e \u003cp\u003e\u003cstrong\u003eNuvarell\u003c\/strong\u003e is ultimately defined by the relationship between form, color, and movement. Its flowing irregular outline, layered navy and slate-blue fields, soft gray and ivory sections, and contrasting black contour lines create an artistic floor covering suited to contemporary interiors. Whether used to anchor a living room, soften a bedroom, define a lounge, or add character to a creative space, this hand tufted irregular rug provides a distinctive alternative to conventional rectangular area rugs.\u003c\/p\u003e","brand":"Indian Carpets","offers":[{"title":"4×6","offer_id":68065686651130,"sku":"IC-0570-1","price":21600.0,"currency_code":"INR","in_stock":true},{"title":"5×7","offer_id":68065686683898,"sku":"IC-0570-2","price":33999.0,"currency_code":"INR","in_stock":true},{"title":"5×8","offer_id":68065686716666,"sku":"IC-0570-3","price":38000.0,"currency_code":"INR","in_stock":true},{"title":"6×8","offer_id":68065686749434,"sku":"IC-0570-4","price":48000.0,"currency_code":"INR","in_stock":true},{"title":"6×9","offer_id":68065686782202,"sku":"IC-0570-5","price":53000.0,"currency_code":"INR","in_stock":true},{"title":"7×10","offer_id":68065686814970,"sku":"IC-0570-6","price":67000.0,"currency_code":"INR","in_stock":true},{"title":"8×10","offer_id":68065686847738,"sku":"IC-0570-7","price":78000.0,"currency_code":"INR","in_stock":true},{"title":"8×11","offer_id":68065686880506,"sku":"IC-0570-8","price":83000.0,"currency_code":"INR","in_stock":true},{"title":"9×12","offer_id":68065686913274,"sku":"IC-0570-9","price":103000.0,"currency_code":"INR","in_stock":true},{"title":"10×13","offer_id":68065686946042,"sku":"IC-0570-10","price":125000.0,"currency_code":"INR","in_stock":true},{"title":"12×15","offer_id":68065686978810,"sku":"IC-0570-11","price":174000.0,"currency_code":"INR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0858\/6189\/2346\/files\/Organic-Abstract-Colour-Block-Rug.jpg?v=1793691524","url":"https:\/\/indiancarpets.in\/products\/nuvarell","provider":"My Store","version":"1.0","type":"link"}